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Reasons Why People Invest in Bitcoin in 2023

Investing in Bitcoin is something every investor may consider in 2023. Let’s explore the current financial market trends, bitcoin’s importance in the present and future transactions, why we believe this is the ideal time to invest in the currency, its benefits and more. Bear in mind that this is not financial investment advice, but well-researched and data-backed opinions from our team of crypto market experts.

bitcoin price
bitcoin price

Why is it considered a Smart Idea to Invest in Bitcoin Now?

Thirteen years ago, the value of one bitcoin was $0.07417. Today (July 19, 2023), one Bitcoin is worth $29,991. While many investors advise against banking on cryptocurrencies, citing the market’s volatile nature, Bitcoin’s price history speaks for itself. It’s a deflationary currency, meaning it gains value over time, unlike fiat currencies like the US Dollar, the Euro, Japanese Yen and others whose historical data shows they’ve lost their purchasing power over time. But it wasn’t always this way with fiat currencies. For example, the US dollar was once a gold-backed currency, which explains why it dominated the financial markets and maintained the reserve currency status for decades.

However, since the direct convertibility of the dollar to gold was severed in 1971, it has increasingly faced threats of losing its reserve currency status. With the ongoing wave of possible de-dollarization, and multiple countries seeking an alternative reserve currency, bitcoin investments are on the rise. Bitcoin is very secure compared to other altcoins and payment systems. Additionally, Bitcoin’s value is inherently tied to its limited supply, and the rising market demand.

Bitcoin’s Growth Potential

Most crypto investors focus on short term market fluctuations or volatility when handling crypto, and overlook long term trends. Historically, the value of bitcoin has been on an upward trend since 2009. Many financial experts predict that one bitcoin could even cross the $175,000 mark, or even higher by 2030. The following factors may to drive up bitcoin’s price in the coming years:

  • Demand Versus Supply: Bitcoin has a limited supply of 21 million tokens, and it’s expected that all of it will be mined by 2140. This means that its price will go up over the next few decades.
  • The Halving Event: The bitcoin halving event is expected to happen in May 2024. The run up to this event is expected to push bitcoin’s prices further up.
  • Stability: Bitcoin has continued enjoying more stability than other alternative coins it competes with. The trend is expected to persist, further raising bitcoin’s price.
  • Increased Adoption: Bitcoin is enjoying increased adoption in many sectors. These include online gaming, social platforms, hospitality and retail. Big brands like Starbucks, Twitch, Time Magazine, Microsoft and CheapAir pioneered this movement, and it’s spreading to other sectors.

Most importantly, bitcoin is a store of value, and an excellent hedge against inflation, qualities that have so far led to an increase in price.

Bitcoin Potential in 2023

The first use of Bitcoin as a medium for transactions was the now infamous two Papa John’s Pizzas that Laszlo Sanchez purchased for 10,000 Bitcoins in 2010.

Since then Bitcoin has been used as a medium for a wider range of transactions, including Bitcoin gambling and other forms of online entertainment.

This year, different companies have shared their predictions on Bitcoin’s price in the coming months. Here’s a sample forecast of how the currency might perform.

Month Bitcoin Forecast
September $33,900-$34,500
October $35,100-$35,989
November $34,900-35,600
December $35,100-35,600

Here are some prevailing market trends that position bitcoin investments as a potentially smart financial decision.

1. Inflation Rates are Going Down

Inflation peaked at 6.2% last year, according to data shared by the International Monetary Fund. This led to the general purchasing power and disposable income going down. Bitcoin got caught up in the financial situation, which explains its price drop. However, the inflation has slowed down to 3.5% this year, and is expected to go all the way down to 2% between 2024 and 2027. For the crypto investors, this means that buyers will have more confidence in the crypto market than they did last year. In fact, bitcoin’s current $29,900 price is $6000 higher than its price at the same time last year, which is a 30% increase in value.

2. The US and European Central Bank are Exploring Digital Currencies

The US, European Central Banks are in the advanced stages of developing a digital dollar and Euro respectively. Many other countries are also exploring the possibility of introducing a digital currency whose transactions are domiciled in the digital space. This might seem like the competition that will drive down Bitcoin’s use-but there’s a catch-digital currencies are still centralized and controlled by the bank. However, their adoption can help people understand how digital currencies work, boosting interest in Bitcoin. Since bitcoin is decentralized, it’s projected to still have the upper hand.

3. Whales are Buying Huge Sums of Bitcoin

It is estimated that the wealthiest 97 Bitcoin wallets hold 14.15% of the cryptocurrency’s total supply. This means they have enough capacity to affect the currency’s supply. In fact, experts have predicted that there might be a managed bull run, raising the price of bitcoin all the way to $50,000 in the second quarter of 2023. This would be a 66.6% increase from the current price.

4. Cyber Security is Becoming a Major Concern

Credit card fraud and other financial cyber crimes have been on the rise. Lots of people lose their credit card information, and consequently their money to hackers. As a result, more people are exploring the use of bitcoin for transactions because of the security and anonymity of the process. As Bitcoin gains adoption, its perceived value has risen, and so has its market value.

5. Open Banking is Slowly Taking Over

Open banking is becoming more mainstream, and is expected to do so over the next few years. This is a system that allows third party access to consumer financial data through APIs (application programming interfaces). While this might be good for the financial institutions, it creates a huge privacy concern for consumers as the shared information is prone to abuse. Many people will adopt Bitcoin and other cryptocurrencies in a bid to keep their financial data private.

Bitcoin Vs. Gold

Bitcoin has been referred to as digital gold, and for obvious reasons, it stores value whereas fiat currency does not. However, placing bitcoin at the same level with gold is not entirely accurate. Bitcoin does a better job of preserving and growing wealth. For example, since 2009, the annual return for gold has been 3.3% with the total return being 57%. In the same period, bitcoin’s inflation-adjusted annualized return has been 145%, with a total return of 33,983,965%. Taking the calculations further back proves that bitcoin is way better than gold as a hedge against inflation and a way to grow money. Here’s an objective comparison of both assets:

Trait Gold Bitcoin
Supply Unknown supply Limited supply
Portability Low High
Speed of Value Transfer Slow Very high
Decentralization Low High
Divisibility Medium High
Durability High High
Fungibility Medium High
User friendliness and awareness High Medium
Counterfeit resistance Medium High

Compared to gold, bitcoin is a very new asset in the market having been introduced in 2009. It needs time to stabilize and establish its place in the market. Bitcoin is currently more volatile than gold as an investment, which negatively affects its ability to hedge against inflation. For example, bitcoin climbed to an all time high value of $68,789.63 in November 2021, and then dropped to $19,664 by the end of the following year. However, this doesn’t rule it out a key player in the future financial landscape. As bitcoin stabilizes, it could match and surpass gold’s reliability as an alternative investment option.


Bitcoin has definitely established a place for itself as a digital currency and a possible alternative to the present financial system. Cryptocurrency, together with the blockchain technology that backs it, has the ability to transform the banking landscape permanently. However, compared to gold, which has been around for thousands of years, Bitcoin still has some growth to attain. It would be best to do further research and consult financial experts before deciding whether to invest in Bitcoin or gold. They’ll provide insightful data to make the right choice.

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Millicent Ngugi
Millicent Ngugi - Thought Leader and Crypto Gambling and Gaming Expert
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Millicent is a DeFi, Crypto and Web3 writer. She started writing crypto content as a freelancer in 2014. She is also a thought leader in the African crypto space, working in collaboration with Binance to create awareness about crypto and Web3 in Emerging Markets.

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Reviewed and Fact Checked by Eugene Abungana , Investment Analyst, Financial Analyst, and Institutional Trader