Our research scraped 1161 videos from the following six trending crypto hashtags: crypto, cryptok, cryptoadvice, cryptocurrency, cryptotrading and cryptoinvesting. As content can be accessed from searching hashtags and being presented on the for you page, the top content that appeared under the hashtags was used.
We manually watched every TikTok video, starting from the videos that appeared first on the hashtag pages. We looked into each video to see if it contained misinformation judged against our definition.
Our judgement of a ‘misleading video’ was that a disclaimer had to be featured within the video or in the creator’s profile. This text should make it clear to viewers that the information presented is solely the creator’s point of view and not expert guidance. The disclaimer would encourage users to carry out their own investigation, get additional expert advice, or keep in mind that past market trends do not predict future results.
As well as a disclaimer, videos deemed to be misleading videos must also contain either; encouragement for users to invest in crypto assets or imply a return of investment.