Punt Casino makes Michael Owen its brand ambassador.

Endorsements and celebrity associations have always been successful marketing tactics to increase trust in gambling platforms. However, it becomes even more important as a new cryptocurrency or Bitcoin-only casinos enter the mainstream. And now, Bitcoin-only casino Punt Casino is following the same strategy.

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Punt Casino has officially signed former England striker Michael Own to become the platform’s Brand Ambassador and help the crypto-only casino break into the mainstream.

The move by Punt Casino aims to bring football fans and crypto enthusiasts alike into the same gambling platform. The casino, which operates a Bitcoin and Litecoin only payment method, wants to make crypto gambling more accessible by linking its image to one of England’s “greatest living footballers.”

Michel Owen’s first appearance was during a PR video announcing the Punt Casino partnership with the football icon. The video campaign is part of a new promotion run by Punt Casino that celebrates their milestone and rewards players with free spins!

In anticipation of the 2022 FIFA World Cup, Punt Casino is expecting a bigger influx of football and cryptocurrency fans to use their platform. New promotions featuring Michael Owen will run before and during the World Cup and become the link between crypto fans and football fans.

With Bitcoin and cryptocurrencies becoming easier to understand, Punt Casino wants to secure its spot as the leading crypto-backed casino in 2022. Crypto gamblers fully understand the value cryptocurrencies bring to gambling as they can be deposited and withdrawn without any issues. 

Thus Michael Own’s Brand Ambassador position will help formalize Punt Casino’s position and incentivize players to use cryptocurrencies by participating in a safe and secure platform.

Finally, Punt Casino is trying to raise the stakes and break the stigma of crypto gambling by offering high-end crypto games and using secure crypto payments for deposits and withdrawals. Michale Owen will be another facilitator who can help spread awareness about the value of crypto gambling in a continuously developing industry.

Sports figures and casinos

The cryptocurrency market exploded in 2021. Crypto platforms like Crypto.com, FTX, or Fantom have struck multi-million dollar deals to become the leading sponsors of UFC, MLB, or Formula 1. This shows there’s an apparent demand for crypto products.

Crypto gambling casinos which are getting a lot of attention, have also adjusted their marketing campaigns to reach a general audience. For example, the leading crypto gambling and sports betting platform Stake.com signed Sergio Aguero as their brand ambassador. 

MMA fighter Paulo Costa was also signed as a brand ambassador for LynxBet. Similar marketing sign-ups will become prevalent in an industry that’s expected to grow further as crypto becomes mainstream.

Vlad Hategan
Written by Vlad Hategan verified symbol NFT Gaming Specialist
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Vlad is a cryptocurrency expert and social media specialist. With a focus on cryptocurrency culture and how network variables affect cryptocurrency interactions, Vlad has learned the industry's complexities. He is committed to sharing his knowledge in various crypto sectors with anyone interested and is always looking for the next big narrative! Vlad is always interested and keen to be on top of every new blockchain development.

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Reviewed and Fact Checked by Eugene Abungana , Investment Analyst, Financial Analyst, and Institutional Trader