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Cloudbet launched a new marketplace loyalty program

With cryptocurrency becoming widely used within the gambling industry, specialized casinos such as Cloudbet and other broadly licensed casino platforms offer players valuable incentives and bonuses to start playing on their platforms. While this is not new, casinos like Cloudbet are creating ways to reward gaming loyalty.


Cloudbet, one of the biggest crypto casinos on the market, has extended its loyalty program to allow players more freedom to choose from their rewards. On traditional gambling platforms, players receive a payout or prize when they reach several points. Cloudbet changes all of that and lets players pick their own rewards.

The casino’s new type of loyalty program comes with many luxury items. Thus, players can gather Lightning Points to redeem a 2023 Lamborghini Huracán, a Rolex Daytona, and many more items.

Even though Cloudbet might be risky with its rewards strategy, its loyalty program is part of the long terms marketing strategy to become the biggest crypto gambling casino on the market.

Players have generated a record-breaking number of loyalty points thanks to the World Cup. Not only that, but Cloudbet’s referral program also aided in increasing the number of Lightning points.

As the loyalty program continues to grow and offers players reasons to play on the casino, the company has stated that it successfully reached a part of its goal as it incentivizes users to continue using the platform

The growth of crypto gambling

While crypto gambling is not a new phenomenon, the surge in decentralized and party-unlicensed casinos is because players want to stay anonymous when gambling. Crypto, like Bitcoin, is a tool for people to avoid censorship. Some casinos tend to delay payments and even block users’ funds; the shift seems legitimately founded.

Even as casinos offer high rewards in return for customers’ loyalty, it’s only a matter of time before new regulations are set for both operators and crypto gamblers. Until then, casinos can still operate under the radar. However, those casinos with a better reputation will be the winning platforms in the long run.

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Vlad Hategan
Vlad Hategan - NFT Gaming Specialist
158 Articles

Vlad has been active in the crypto space since early 2013 with a hands-on approach since late 2017. His focus has always been being able to showcase the value crypto brings to our digital landscape. That's why he tried almost every possible category from mining to NFT and ICOs - back in the day. In short, he enjoys every part of the blockchain space, from the community to the nitty gritty technological details.

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Reviewed and Fact Checked by Eugene Abungana , Investment Analyst, Financial Analyst, and Institutional Trader